Social Media and Branding for New Maui Clients

It’s been a busy start to 2017 and the weeks feel like they are flying by but we are beyond happy with how this year has started off, with so many cool new projects and clients.

The first we’d like to mention is a slipper/flip-flop company called Ha’awi. This is a new Maui venture owned by three fantastic, inspiring and ocean-loving women who wanted to create a fresh slipper brand, inspired by their love for Hawaii. Their vision is not just limited to designing attractive and beach-ready footwear but also to perpetuate Hawaiian values and the spirit of aloha, while giving back to the local community. To say that we were inspired by their vision when we first met is a huge understatement.

Funnily enough, we initially met the trio of women behind Ha’awi shortly after they’d paid a visit to one of our other clients, Star Noodle. While eating at the restaurant, they saw the 30 Acts of Aloha t-shirt that Jenny had designed in mid-2016, found out about us and got in touch. You’ve got to love those kind of connections.

After meeting to discuss the project, we were thrilled when Ha’awi chose to work with us, using Jenny’s graphic design and branding skills to come up with a series of logos to launch the new company.

A sample of Cake Media's design work for Ha'awi.

There will be plenty more news coming up about Ha’awi in the future but for now, remember the name! We know that this Maui startup is going to be huge.

Elsewhere, we feel very honored to reveal that the Old Lahaina Luau is now one of our clients.  In late January we started managing their social media across Facebook, Instagram and Twitter, with the focus on driving engagement, organic follower growth and customer service.

Performers at the Old Lahaina Luau.

This Luau is owned by Na Hoaloha Ekolu, the parent company of Star Noodle, Leoda’s Kitchen & Pie Shop and Aloha Mixed Plate. It’s a phenomenal organization and we are deeply grateful to them for the work they have sent our way. 

We genuinely love what we do—creating and sharing fresh and unique content, interacting with followers, writing and design, assisting with customer service and getting to be creative every single day. For us, there really is nothing better.

We’ll soon be bringing you exciting news about our work with a swim/activewear company, based in West Maui. Stay tuned for more details!

Thanks for visiting, Laura and Jenny

Cake Media: An Introduction

Welcome to our first blog here at Cake Media!

This is where we will be sharing our news, examples of our work and social media insights in the weeks, months and years ahead. Hopefully this will become a useful and informative content, design and social media resource for you and your Maui business.

As a new company, the last few months have been dedicated to getting our project off the ground—formulating a business plan, registering our LLC, building and populating a website, designing a logo, printing business cards, meeting with clients, designing and creating content and more. In short, it’s been a busy and exciting time.

One of the biggest early challenges we faced was picking a company name that a) we both liked, b) would be memorable to our clients and c) would work from a copy and design perspective on our site/logo/business cards, etc.

So… you may ask, how did we arrive at Cake Media? 

As sisters from England, we both love tea and cake, you could say it’s an integral part of life in the land of rainclouds, cricket, village tearooms and country pubs. Whenever we were brainstorming ideas for our burgeoning business, our meetings were often (okay, always) accompanied by tea and cake.

Several name ideas came and went but nothing stood out. Nothing felt right. Until one of us (probably gazing at the crumbs on our plate) remarked that, “We should just call ourselves Cake.” 

As you can see, it stuck.

We are now one month into being an official LLC here in Maui County and we are delighted to be working with several local companies already. Our first clients are Star Noodle, the Kaanapali Beach Hotel and Leoda’s Kitchen and Pie Shop and it’s a real pleasure to be working with these fantastic west Maui businesses for their social media and design needs. We also have some exciting projects in the pipeline, which will be revealed right here very soon.

To take a closer look at Cake Media and the work that we do, please follow us on our social media platforms by clicking the tabs below.

Mahalo for visiting! Laura and Jenny