Social Media Influencers. How to be a great one!

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Influencer marketing is when a brand or product is promoted by a person with a large follower base on a specific social media platform that has the power to influence consumer behaviors through reviews or endorsements.

At Cake Media we work with many social media influencers on behalf of our clients. Some food bloggers, some travel enthusiasts and others that specialize in more niche areas.

Here are some tips on how to stand out as a truly great influencer:

1. Be Authentic. Really!

Stand out from the majority of influencers in your field by ensuring that your posts are organic and relatable, this creates trust between you and your followers. If your followers do not see you as authentic they will be less likely to engage with your posts as often and therefore (due to some social media platform algorithms) this will negatively effect your opportunities to appear in their feed.

2. Be true to your opinions in a professional manner.

Use your innovative thoughts and ideas to establish yourself as the ‘go-to’ in the industry. Give honest but professional reviews or endorsements of the brands that you are working with.

3. Be Consistent.

Sharing consistent content is key because this is how people develop and maintain a connection with you. Though their engagement you can secure a place in your follower’s feed. Choose quality over quantity when posting. For fresh ideas on content creation read more of our Blogs below!!!

Updates to Facebook Business Pages


Ever since Facebook introduced their “meaningful interactions” update in January 2018, engagement on business pages has dropped significantly. Despite the fact that 80 million businesses use Facebook pages and every week, two out of three people on Facebook visit a local business or event page, that drop has been by than more than 50 per cent over the last 18 months, according to this report from BuzzSumo and Buffer.

The update to the Facebook algorithm prioritized posts from friends and family, which made it much harder to get page content seen in news feeds. However, Facebook recently announced a series of changes to mobile versions of its business pages to make connections with their user base “simpler and more valuable.”

This is how the social media giant aims to improve those connections through their new layouts, which will be different for each page category:


Facebook has retired their star rating system for customer reviews. Instead they have added recommendations to pages, this allows users to write in-depth reviews of at least 25 characters in length, with pictures and text. They have also added category-based business tags which are easily selected, easy to search for and work like hashtags for your business.

As Facebook say, “People can easily indicate if they recommend your business to others by simply answering "Yes" or "No", and can explain why with tags, text and photos. By selecting a tag, they can help themes emerge in the feedback from Recommendations, making it easier for potential customers to see what your business is known for.”



People will now be able to tap on a simplified and prominently featured selection of buttons to take actions like book an appointment for a haircut, order a pizza, send a message or write a Recommendation, all on mobile. Page managers will have the option to select the action buttons that make the most sense for their business.

Increased Visibility for Stories

Page Stories were added to Facebook in 2017, yet have never been as visible as those on Instagram and their original home, Snapchat. With Facebook’s new changes, the content can now be viewed by simply tapping on the business page profile photo.

Customized Business Info

Businesses can now feature information such as hours and prices, recommendations and restaurant menus much more prominently on their pages, as well as special events and offers.


700 million people use Facebook Events each month and now businesses will be able to sell tickets directly through Facebook Pages. Facebook is also creating event-specific ads to help with promotion and marketing.


To help more local businesses hire people, Facebook are expanding Jobs to all people and businesses across the world in the coming months.

Maui Jim Ocean Shootout 2018

We genuinely love what we do, especially when work means providing social media support for the Maui Jim Ocean Shootout at Kā’anapali Beach!

The annual two-day event sees watermen and women from all over the world competing for a $50,000 purse in 10 individual sprint races and a team relay race. This is across a number of ocean sports, including; Surf-ski, OC-1, SUP, Prone Paddleboard and Swimming.


This was our fourth consecutive year working on the Shootout for competition host Kāʻanapali Beach Hotel. Working closely with race athletes, Maui Jim and the Kāʻanapali Beach Resort Association, we covered the event’s social media live on Instagram and Facebook.


Our weekend also saw us providing coverage for the 14th annual Wa‘a Kiakahi, an important event organized by the Hawaiian Sailing Canoe Association (HSCA) that welcomes sailing canoe crews from across Hawai‘i. Over the course of three days here in Maui, the crews race against each other and share their knowledge about the history of traditional Hawaiian sailing canoes with the public at Ka’anapali Beach.

Such a fun few days at Cake Media Maui!

Social Media Statistics You Need to Know

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We are always on the lookout for new and useful social media statistics, as they provide interesting bite-sized pieces of content to share across our own social media channels, as well as key information about an industry that is evolving and growing by the day. 

Every year We Are Social releases a huge amount of stats, centered on the growth and usage of social media across the globe. It makes for intriguing reading and, we think you'll agree, there's some pretty mind-boggling numbers in their latest offering, "Digital in 2018" from Hootsuite and We Are Social.   

Below, we give you some of the key takeaways and the figures that impressed us the most. Enjoy!

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Staying on Top of Social Media Trends


Do you find it hard to keep up with the ever-changing landscape of social media? With the release of new platforms, features, updates and the continuous shift in algorithms, remaining on top of online trends can be tough, not to mention time consuming.   

However, being informed is crucial when it comes to being a successful online marketer. To give you an insight into how we stay up to date to best serve our clients, we have some suggestions for keeping you in touch with what's new in social media. 


Blogs and News Sites

Blogs and social news websites offer a fantastic way to stay well versed in online trends. Subscribe to blogs or check back weekly (once a month if you are really short on time). Our favorites include:

* Buffer Blog – Thoughts on Social Media and Online Marketing

* Social Media Examiner

* AdEspresso by Hootsuite

* TechCrunch

* HubSpot

* Simply Measured


Google Alerts

A simple, powerful way for keeping up to date on industry news, your own business and competitors is Google Alerts. In short, you will be alerted by email every time Google discovers new search results for the topics you want. Ask for alerts on the social media channels that you use, receive news about industry changes and monitor your own business (and who is talking about it) online. Trust us, you will save A LOT of time!

Sign up here



Twitter may be in decline but we find that it is still a highly valuable resource for staying abreast of what’s happening in the news and across social media. We like to choose who we follow, shall we say, “wisely” and what could be easier and less time consuming than following industry leaders and scanning their 280-character tweets? Don’t forget that checking out what’s trending on Twitter can be helpful too. As well as Buffer, Social Media Examiner and those mentioned in the blog section above, profiles we get a lot out of include:

* Mashable @mashsocialmedia

* Wired @WIRED

* Social Media Today @socialmedia2day

* AdWeek @Adweek

* Tyler Anderson @tylerjanderson



Podcasts are one of the best ways to stay briefed on industry updates. If you feel like there is not enough time in the day to add any more to your to-do list, podcasts could be the medium for you. Maximize your time by listening to a pod while you’re driving, taking public transport, having your morning coffee, taking the dog for a walk, anything – that is really the beauty of podcasting, you can take them with you anywhere you go. Our personal choices include:

* Social Media Social Hour Podcast with Tyler Anderson

* The Science of Social Media from Buffer

* Online Marketing Made Easy with Amy Porterfield

* Social Pros by Jay Baer and Adam Brown