Star Noodle’s social media channels are managed by Cake Media and we’ve seen great results in follower growth and interactions, since we took the role on earlier this year.
The Asian Fusion restaurant is part of a bigger company, called Na Hoaloha ‘Ekolu, who also own The Old Lahaina Luau, Leoda’s Kitchen and Pie Shop and Aloha Mixed Plate. They are a incredibly generous organization who do a LOT for the community of west Maui.
This year, Na Hoaloha ‘Ekolu celebrate their 30th anniversary and—in the spirit of giving back—their 30 Acts of Aloha program has them carrying out 30 “solidly identifiable acts” of kindness in the local community.
Recently, we were asked to help Star Noodle in their marketing for a Rummage Sale and Craft Fair as part of 30 Acts. The scope of work was to include a logo that could be used for current and future community giving events at Star Noodle, and to design a poster image that could be used as an event banner and in advertising in local online and print media.
Jenny wanted the poster to be instantly recognizable as being from Star Noodle, yet set apart from previous fundraisers, as this was a one-of-a-kind event. Using inspiration from the Star Noodle uniform and in Shepard Fairey’s OBEY artwork, while using playful fonts and choosing a lighter background color palette, she designed three posters and two logos for restaurant management to choose from. This is the poster they chose:
As you can see from the finished logo (below)—which was printed onto t-shirts and sold at the event—it incorporates the Star Noodle star, framed with a taro leaf design and with a piko in the middle—the piko is the small round part where the taro stalk meets the leaf surface and gave name to the belly button—both are right at the core of Hawaiian culture and the piko is part of 30 Acts of Aloha’s official logo, so was perfect to be used as part of this design.
Thanks for visiting, we'll be back soon with more content, design and social media news from Cake Media! Laura and Jenny.