Social Media and Branding for New Maui Clients

It’s been a busy start to 2017 and the weeks feel like they are flying by but we are beyond happy with how this year has started off, with so many cool new projects and clients.

The first we’d like to mention is a slipper/flip-flop company called Ha’awi. This is a new Maui venture owned by three fantastic, inspiring and ocean-loving women who wanted to create a fresh slipper brand, inspired by their love for Hawaii. Their vision is not just limited to designing attractive and beach-ready footwear but also to perpetuate Hawaiian values and the spirit of aloha, while giving back to the local community. To say that we were inspired by their vision when we first met is a huge understatement.

Funnily enough, we initially met the trio of women behind Ha’awi shortly after they’d paid a visit to one of our other clients, Star Noodle. While eating at the restaurant, they saw the 30 Acts of Aloha t-shirt that Jenny had designed in mid-2016, found out about us and got in touch. You’ve got to love those kind of connections.

After meeting to discuss the project, we were thrilled when Ha’awi chose to work with us, using Jenny’s graphic design and branding skills to come up with a series of logos to launch the new company.

A sample of Cake Media's design work for Ha'awi.

A sample of Cake Media's design work for Ha'awi.

There will be plenty more news coming up about Ha’awi in the future but for now, remember the name! We know that this Maui startup is going to be huge.

Elsewhere, we feel very honored to reveal that the Old Lahaina Luau is now one of our clients.  In late January we started managing their social media across Facebook, Instagram and Twitter, with the focus on driving engagement, organic follower growth and customer service.

Performers at the Old Lahaina Luau.

Performers at the Old Lahaina Luau.

This Luau is owned by Na Hoaloha Ekolu, the parent company of Star Noodle, Leoda’s Kitchen & Pie Shop and Aloha Mixed Plate. It’s a phenomenal organization and we are deeply grateful to them for the work they have sent our way. 

We genuinely love what we do—creating and sharing fresh and unique content, interacting with followers, writing and design, assisting with customer service and getting to be creative every single day. For us, there really is nothing better.

We’ll soon be bringing you exciting news about our work with a swim/activewear company, based in West Maui. Stay tuned for more details!

Thanks for visiting, Laura and Jenny