Cake Media Turns One!

Cake Media turns one this week, happy birthday (cakeday?) to us!

We have learned a lot over the last 12 months, as we’ve navigated the ups and downs of being a brand new business, not to mention wearing the many hats it requires. From accountant, to human resources department to contract negotiator to social media manager, graphic designer, editor, photographer and more, we do it all. It has been an interesting learning curve to say the least.

However, more than anything, the last year has been FUN. Being able to do what we love and to work together (in Maui!) as sisters, it really doesn't get better than that.

Not to mention, we have connected and worked with some incredible individuals and companies here on the island and we feel incredibly privileged to have had the opportunity to do so.

Thank you so much to all our clients, family and friends who have helped and supported us in getting Cake Media off the ground. We couldn't have done it without your words of advice, cups of coffee, child and dog sitting, patience, encouragement, slices of cake, referrals and—it would be remiss of us not to mention—your likes, shares and follows on social media.

We have made so many great relationships over the last year and we can’t wait to see what comes next.

Thank you for visiting our site and here’s to the next year of Cake Media!

Laura and Jenny

Graphic Design = Happy Place

Graphic Design is a big part of what we do at Cake Media and recently we have been kept happily busy with a number of new projects.

Jenny is our in-house graphic designer, with skills that cover a wide range of services, including; logo, apparel, business cards and packaging, plus custom illustration and web design.

In this post, we are going to take a look back at some of her latest work, starting with a project for Taverna.

A relatively new Maui restaurant, Taverna approached Cake Media to design a poster to advertise their 2017 Easter Brunch Buffet. Inspired by the beautiful urban-rustic look of the Italian bar and eatery, Jenny designed the following piece—delivering it not only in multiple poster sizes but also as a double-sided flyer, in newspaper ad format and resized for marketing across social media. 

Business card design is something we get asked about frequently and the example you see below is one that Jenny designed for a Maui startup who were thinking about dipping their toes into the women’s yoga and activewear scene.

When it comes to apparel, Jenny has a lot of design experience. In England, back in 2003, she created her own clothing company, GFTD. Inspired by extreme sports, she featured a range of men’s and women’s t-shirts, hoodies and hats. Locally, if you have purchased one of Lahaina Town Action Committee’s famous Halloween t-shirts in recent years, Jenny is the one who designed it!

In 2016, as one of our first official projects for Cake Media, Jenny designed Star Noodle's “30 Acts of Aloha” t-shirt. We get such a kick out of seeing people wearing this in Maui and posted online.

"30 Acts of Aloha" t-shirt design, modeled here by Star Noodle's Sarah B! 

In short, if you ask Jenny to design a hat, logo, custom tee or just about anything—she is officially in her happy place. 

Need custom graphic design for YOUR business? Contact us today! 

Thank you for reading, Laura and Jenny

Design Work for Star Noodle

Star Noodle’s social media channels are managed by Cake Media and we’ve seen great results in follower growth and interactions, since we took the role on earlier this year.

The Asian Fusion restaurant is part of a bigger company, called Na Hoaloha ‘Ekolu, who also own The Old Lahaina Luau, Leoda’s Kitchen and Pie Shop and Aloha Mixed Plate. They are a incredibly generous organization who do a LOT for the community of west Maui.

This year, Na Hoaloha ‘Ekolu celebrate their 30th anniversary and—in the spirit of giving back—their 30 Acts of Aloha program has them carrying out 30 “solidly identifiable acts” of kindness in the local community.

Recently, we were asked to help Star Noodle in their marketing for a Rummage Sale and Craft Fair as part of 30 Acts. The scope of work was to include a logo that could be used for current and future community giving events at Star Noodle, and to design a poster image that could be used as an event banner and in advertising in local online and print media.

Jenny wanted the poster to be instantly recognizable as being from Star Noodle, yet set apart from previous fundraisers, as this was a one-of-a-kind event. Using inspiration from the Star Noodle uniform and in Shepard Fairey’s OBEY artwork, while using playful fonts and choosing a lighter background color palette, she designed three posters and two logos for restaurant management to choose from. This is the poster they chose:

As you can see from the finished logo (below)—which was printed onto t-shirts and sold at the event—it incorporates the Star Noodle star, framed with a taro leaf design and with a piko in the middle—the piko is the small round part where the taro stalk meets the leaf surface and gave name to the belly button—both are right at the core of Hawaiian culture and the piko is part of 30 Acts of Aloha’s official logo, so was perfect to be used as part of this design.

Thanks for visiting, we'll be back soon with more content, design and social media news from Cake Media! Laura and Jenny.