Influencer marketing is when a brand or product is promoted by a person with a large follower base on a specific social media platform that has the power to influence consumer behaviors through reviews or endorsements.
At Cake Media we work with many social media influencers on behalf of our clients. Some food bloggers, some travel enthusiasts and others that specialize in more niche areas.
Here are some tips on how to stand out as a truly great influencer:
1. Be Authentic. Really!
Stand out from the majority of influencers in your field by ensuring that your posts are organic and relatable, this creates trust between you and your followers. If your followers do not see you as authentic they will be less likely to engage with your posts as often and therefore (due to some social media platform algorithms) this will negatively effect your opportunities to appear in their feed.
2. Be true to your opinions in a professional manner.
Use your innovative thoughts and ideas to establish yourself as the ‘go-to’ in the industry. Give honest but professional reviews or endorsements of the brands that you are working with.
3. Be Consistent.
Sharing consistent content is key because this is how people develop and maintain a connection with you. Though their engagement you can secure a place in your follower’s feed. Choose quality over quantity when posting. For fresh ideas on content creation read more of our Blogs below!!!