We are thrilled to announce that Rodrigo Moraes Photography is Cake Media’s latest client.
Rodrigo Moraes is a Maui-based photographer, who specializes in shooting destination weddings and family portraits. We love his work, so needless to say we were delighted when he came to us looking for search engine optimization help for his website, www.rodrigomoraesphotography.com
For those of who who may not know, search engine optimization (SEO) is a way of using a number of creative and technical techniques to improve search engine rankings. The goal is to increase the visibility of a website and to bring in more traffic.
For any independent professional or online business, high rankings on search engines such as Google, Yahoo and Bing are crucial when it comes to hooking potential paying customers.
After a complete audit of Rodrigo’s site, we began by meeting with him several times to talk strategy and to find out more about his work and style of photography. We also delivered and discussed a tailor-made proposal, outlining our SEO plans for his business.
We found that Rodrigo's site was content rich in so many ways; plenty of beautiful photographs, great use of video, a blog, plus social follow buttons for Facebook, YouTube, Instagram and Twitter.
However, it was clear to us that there were areas in which Cake Media could add to and adjust the existing content to boost SEO.
Aside from providing services for the technical side of SEO (think meta tags, sitemaps, eliminating crawl errors, Google Adwords and so on), there’s nothing we love more than creating fresh written content.
We can’t stress the importance of good content enough. It encourages users to spend longer on your site, it can help them to find all the information they need without navigating away and—our ultimate goal—it will keep them coming back for more.
Any content on your site needs to be consistent, trustworthy and it should convey the personality of your brand. This is exactly why we wanted to spend time getting to know Rodrigo, so we could take on his “voice” when developing copy.
We aren’t about keyword stuffing, we’re all about creating well-formatted, reader-friendly content with the short and long-tail keywords carefully worked in. So far, we have already edited and rewritten sections of Rodrigo’s blog, we have penned a new About page, added in FAQs and Testimonials from previous clients, with lots more SEO strategy happening behind the scenes (we can’t tell you all our secrets).
We must warn you, SEO is not a fast process. It’s something that requires a great deal of patience and it’s easy to see why a lot of business owners may not have time to do things on their own.
That’s where we come in.
Please feel free to contact Cake Media with any questions and we’d be more than happy to help!
Thanks for visiting, Laura and Jenny