Maui Jim Ocean Shootout 2018

We genuinely love what we do, especially when work means providing social media support for the Maui Jim Ocean Shootout at Kā’anapali Beach!

The annual two-day event sees watermen and women from all over the world competing for a $50,000 purse in 10 individual sprint races and a team relay race. This is across a number of ocean sports, including; Surf-ski, OC-1, SUP, Prone Paddleboard and Swimming.


This was our fourth consecutive year working on the Shootout for competition host Kāʻanapali Beach Hotel. Working closely with race athletes, Maui Jim and the Kāʻanapali Beach Resort Association, we covered the event’s social media live on Instagram and Facebook.


Our weekend also saw us providing coverage for the 14th annual Wa‘a Kiakahi, an important event organized by the Hawaiian Sailing Canoe Association (HSCA) that welcomes sailing canoe crews from across Hawai‘i. Over the course of three days here in Maui, the crews race against each other and share their knowledge about the history of traditional Hawaiian sailing canoes with the public at Ka’anapali Beach.

Such a fun few days at Cake Media Maui!