Do you find it hard to keep up with the ever-changing landscape of social media? With the release of new platforms, features, updates and the continuous shift in algorithms, remaining on top of online trends can be tough, not to mention time consuming.
However, being informed is crucial when it comes to being a successful online marketer. To give you an insight into how we stay up to date to best serve our clients, we have some suggestions for keeping you in touch with what's new in social media.
Blogs and News Sites
Blogs and social news websites offer a fantastic way to stay well versed in online trends. Subscribe to blogs or check back weekly (once a month if you are really short on time). Our favorites include:
A simple, powerful way for keeping up to date on industry news, your own business and competitors is Google Alerts. In short, you will be alerted by email every time Google discovers new search results for the topics you want. Ask for alerts on the social media channels that you use, receive news about industry changes and monitor your own business (and who is talking about it) online. Trust us, you will save A LOT of time!
Sign up here
Twitter may be in decline but we find that it is still a highly valuable resource for staying abreast of what’s happening in the news and across social media. We like to choose who we follow, shall we say, “wisely” and what could be easier and less time consuming than following industry leaders and scanning their 280-character tweets? Don’t forget that checking out what’s trending on Twitter can be helpful too. As well as Buffer, Social Media Examiner and those mentioned in the blog section above, profiles we get a lot out of include:
* Mashable @mashsocialmedia
* Wired @WIRED
* Social Media Today @socialmedia2day
* AdWeek @Adweek
* Tyler Anderson @tylerjanderson
Podcasts are one of the best ways to stay briefed on industry updates. If you feel like there is not enough time in the day to add any more to your to-do list, podcasts could be the medium for you. Maximize your time by listening to a pod while you’re driving, taking public transport, having your morning coffee, taking the dog for a walk, anything – that is really the beauty of podcasting, you can take them with you anywhere you go. Our personal choices include:
* Social Media Social Hour Podcast with Tyler Anderson
* The Science of Social Media from Buffer
* Online Marketing Made Easy with Amy Porterfield
* Social Pros by Jay Baer and Adam Brown